Barclays will be attached with Premier League for three more seasons
Barclays bank and Premier leave both have agreed to continue their term till the end of 2016. Barclays will pay £40m to premier league as a title sponser according to the Premier League’s Offical Site.
According to Premier League’s official site:
The deal, with a value of £40m a season to the Premier League, will run for three seasons from 2013/14 to the end of the 2015/16 season.
The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match day tickets and hospitality as well as joint community activity.
Barclays and the Premier League will continue the successful Barclays Asia Trophy tournament and the Barclays Premier League Trophy Tour that will next visit Africa and the USA.
The Barclays Premier League is broadcast for over 185,000 hours a season reaching 212 territories and over 650 million homes with a cumulative global audience of 4.7 billion.